/* ═══════════════════════════════════════════════════════════════════
   Upa Mkt · Soluciones de Marketing — landing /marketing
   Usa el sistema de Upa (styles.css: nav, marquee, footer, tipografías)
   con un tema propio en azules y acento cyan. Se carga después de styles.css.
   ═══════════════════════════════════════════════════════════════════ */

body.theme-mkt {
  /* Tokens de Upa redefinidos para la unidad */
  --paper:        #EEF3F9;
  --paper-2:      #E1E9F4;
  --paper-3:      #D2DEEE;
  --ink:          #0F1A2E;
  --ink-2:        #2B3A57;
  --mute:         #66768F;
  --rule:         #B5C3D7;
  --vermillion:   #0B7F92;   /* acento cyan oscuro: texto y detalles sobre claro */
  --vermillion-2: #086877;
  --cream-glow:   #F6F9FD;

  /* Propios de la unidad */
  --mkt-navy-900: #0B1424;
  --mkt-navy-800: #0F1A2E;
  --mkt-navy-700: #18263F;
  --mkt-navy-600: #263753;
  --mkt-sky:      #A9CCF4;   /* botones */
  --mkt-sky-2:    #C7DEF9;
  --mkt-cyan:     #3DD6E8;   /* acento sobre oscuro */
  --mkt-on-dark:  #C9D4E5;
}

.theme-mkt ::selection { background: var(--mkt-cyan); color: var(--ink); }
.theme-mkt nav.top { background: rgba(238, 243, 249, .86); }
.theme-mkt .marquee { background: var(--mkt-navy-900); border-bottom-color: var(--mkt-navy-900); }
.theme-mkt .marquee-item .dot { background: var(--mkt-cyan); box-shadow: 0 0 12px var(--mkt-cyan); }
.theme-mkt .nav-links a.is-current { color: var(--vermillion); }
.theme-mkt .logo-mkt .logo-svg { height: 60px; }
@media (max-width: 900px) { .theme-mkt .logo-mkt .logo-svg { height: 48px; } }

/* ─── Botones ─── */
.mk-btns { display: flex; flex-wrap: wrap; gap: 12px; }
.mk-btn {
  display: inline-flex; align-items: center; justify-content: center; gap: 10px;
  min-height: 52px; padding: 0 26px; border-radius: 999px; border: 1px solid transparent;
  font-family: var(--mono); font-size: 12px; letter-spacing: .14em; text-transform: uppercase;
  white-space: nowrap; cursor: pointer;
  transition: background-color .3s cubic-bezier(.7,0,.2,1), color .3s, border-color .3s, transform .3s cubic-bezier(.7,0,.2,1);
}
.mk-btn:hover { transform: translateY(-2px); }
.mk-btn svg { width: 16px; height: 16px; flex: none; }
.mk-btn-primary { background: var(--mkt-sky); color: var(--mkt-navy-800); }
.mk-btn-primary:hover { background: var(--mkt-sky-2); }
.mk-btn-ghost { border-color: var(--mkt-sky); color: #fff; }
.mk-btn-ghost:hover { background: rgba(169, 204, 244, .14); }
.mk-btn-line { border-color: var(--ink); color: var(--ink); }
.mk-btn-cyan { border-color: var(--mkt-cyan); color: var(--mkt-cyan); }
.mk-btn-cyan:hover { background: var(--mkt-cyan); color: var(--mkt-navy-800); }
.mk-btn-line:hover { background: var(--ink); color: var(--paper); }
.theme-mkt .nav-cta { background: var(--mkt-sky); color: var(--mkt-navy-800); }
.theme-mkt .nav-cta:hover { background: var(--mkt-sky-2); }

/* ─── Bloques base ─── */
.mk-sec { padding: clamp(72px, 10vw, 140px) 0; }
.mk-dark { background: var(--mkt-navy-800); color: var(--mkt-on-dark); }
.mk-dark .section-title { color: #fff; }
.mk-dark .section-title .it { color: var(--mkt-cyan); }
.mk-dark .section-eyebrow { color: var(--mkt-cyan); }
.mk-head { display: grid; grid-template-columns: 1fr auto; gap: 32px; align-items: end; margin-bottom: clamp(40px, 5vw, 72px); }
.mk-head .section-title { font-size: clamp(36px, 5.4vw, 80px); max-width: 18ch; }
.mk-head-aside { font-family: var(--mono); font-size: 11px; letter-spacing: .18em; text-transform: uppercase; color: var(--mute); max-width: 28ch; text-align: right; }
.mk-dark .mk-head-aside { color: var(--mkt-on-dark); opacity: .7; }
.mk-num { font-family: var(--mono); font-size: 11px; letter-spacing: .2em; color: var(--vermillion); }
.mk-dark .mk-num { color: var(--mkt-cyan); }

/* ─── Hero ─── */
.mk-hero { padding: clamp(56px, 9vw, 140px) 0 clamp(56px, 8vw, 110px); position: relative; overflow: hidden; }
.mk-hero::after {
  content: ""; position: absolute; right: -14vw; top: -18vw; width: 60vw; height: 60vw; border-radius: 50%;
  background: radial-gradient(circle, rgba(61, 214, 232, .18), rgba(169, 204, 244, .12) 40%, rgba(238, 243, 249, 0) 68%);
  pointer-events: none;
}
.mk-hero .wrap { position: relative; z-index: 1; }
.mk-hero h1 {
  font-family: var(--display); font-weight: 400;
  font-size: clamp(46px, 8.4vw, 132px); line-height: .92; letter-spacing: -.04em;
  font-variation-settings: "opsz" 144, "SOFT" 20; max-width: 15ch;
}
.mk-hero h1 .it { font-style: italic; font-weight: 300; color: var(--vermillion); font-variation-settings: "opsz" 144, "SOFT" 100; }
.mk-hero-bottom { display: grid; grid-template-columns: 1.2fr 1fr; gap: clamp(32px, 6vw, 96px); align-items: end; margin-top: clamp(40px, 6vw, 80px); padding-top: clamp(28px, 4vw, 40px); border-top: 1px solid var(--rule); }
.mk-hero-sub { font-size: clamp(18px, 1.7vw, 22px); line-height: 1.5; color: var(--ink-2); max-width: 52ch; }
.mk-hero-sub strong { font-weight: 500; color: var(--ink); }
.mk-hero .mk-btns { justify-content: flex-end; }
.mk-hero .mk-btn-ghost { border-color: var(--ink); color: var(--ink); }
.mk-hero .mk-btn-ghost:hover { background: var(--ink); color: var(--paper); }
.mk-trust { display: flex; flex-wrap: wrap; gap: 10px 28px; margin: 28px 0 0; padding: 0; list-style: none; font-family: var(--mono); font-size: 11px; letter-spacing: .16em; text-transform: uppercase; color: var(--mute); }
.mk-trust li { display: flex; align-items: center; gap: 10px; }
.mk-trust li::before { content: ""; width: 6px; height: 6px; border-radius: 50%; background: var(--vermillion); }

/* ─── Países ─── */
.mk-countries { background: var(--mkt-navy-700); color: var(--mkt-on-dark); padding: 18px 0; font-family: var(--mono); font-size: 11px; letter-spacing: .16em; text-transform: uppercase; }
.mk-countries .wrap { display: flex; flex-wrap: wrap; align-items: center; gap: 10px 28px; }
.mk-countries strong { color: #fff; font-weight: 500; }
.mk-countries ul { display: flex; flex-wrap: wrap; gap: 8px 24px; list-style: none; margin: 0; padding: 0; }
.mk-countries li { white-space: nowrap; }

/* ─── Tesis ─── */
.mk-thesis { background: var(--mkt-navy-900); color: #fff; padding: clamp(80px, 11vw, 160px) 0; }
.mk-thesis .section-eyebrow { color: var(--mkt-cyan); }
.mk-thesis blockquote {
  margin: 0; font-family: var(--display); font-weight: 400;
  font-size: clamp(34px, 5.6vw, 84px); line-height: 1; letter-spacing: -.035em;
  font-variation-settings: "opsz" 144, "SOFT" 20; max-width: 20ch;
}
.mk-thesis blockquote .it { font-style: italic; font-weight: 300; color: var(--mkt-cyan); font-variation-settings: "opsz" 144, "SOFT" 100; }
.mk-thesis p { margin-top: 28px; font-family: var(--mono); font-size: 12px; letter-spacing: .2em; text-transform: uppercase; color: var(--mkt-sky); }

/* ─── Checklist ─── */
.mk-check-grid { display: grid; grid-template-columns: 1fr 1.25fr; gap: clamp(32px, 6vw, 96px); align-items: start; }
.mk-check-grid .section-title { font-size: clamp(40px, 5.4vw, 80px); }
.mk-check-intro { margin-top: 20px; color: var(--ink-2); font-size: 18px; }
.mk-checklist { list-style: none; margin: 0; padding: 0; border-top: 1px solid var(--rule); }
.mk-checklist label { display: flex; gap: 18px; align-items: flex-start; cursor: pointer; padding: 20px 4px; border-bottom: 1px solid var(--rule); font-size: 18px; line-height: 1.45; transition: background-color .2s; }
.mk-checklist label:hover { background: var(--paper-2); }
.mk-checklist input { appearance: none; -webkit-appearance: none; flex: none; margin: 3px 0 0; width: 22px; height: 22px; border-radius: 4px; border: 1.5px solid var(--ink-2); display: grid; place-content: center; cursor: pointer; background: transparent; }
.mk-checklist input::after { content: ""; width: 10px; height: 6px; border: 2px solid var(--mkt-navy-800); border-top: 0; border-right: 0; transform: rotate(-45deg) translate(1px, -1px); opacity: 0; }
.mk-checklist input:checked { background: var(--mkt-sky); border-color: var(--mkt-sky); }
.mk-checklist input:checked::after { opacity: 1; }
.mk-checklist input:focus-visible { outline: 2px solid var(--vermillion); outline-offset: 3px; }
.mk-check-result { margin-top: 28px; padding: 24px 28px; border-radius: 4px; background: var(--paper-2); display: flex; flex-wrap: wrap; align-items: center; justify-content: space-between; gap: 18px; transition: background-color .35s; }
.mk-check-result p { font-family: var(--display); font-size: 22px; letter-spacing: -.01em; }
.mk-check-result.is-hot { background: var(--mkt-navy-800); color: #fff; }

/* ─── Lo que vemos (3) ─── */
.mk-cols3 { display: grid; grid-template-columns: repeat(3, 1fr); border-top: 1px solid rgba(201, 212, 229, .18); }
.mk-col { padding: 36px 32px 8px 0; }
.mk-col + .mk-col { padding-left: 32px; border-left: 1px solid rgba(201, 212, 229, .18); }
.mk-col h3 { font-family: var(--display); font-weight: 400; font-size: clamp(26px, 2.4vw, 34px); line-height: 1.08; letter-spacing: -.02em; color: #fff; margin: 18px 0 14px; }
.mk-col p { font-size: 17px; }

/* ─── Servicios ─── */
.mk-services { display: grid; grid-template-columns: repeat(4, 1fr); border-top: 1px solid var(--ink); }
.mk-service { padding: 32px 28px 36px 0; display: flex; flex-direction: column; }
.mk-service + .mk-service { padding-left: 28px; border-left: 1px solid var(--rule); }
.mk-service h3 { font-family: var(--display); font-weight: 400; font-size: clamp(30px, 2.8vw, 42px); line-height: 1; letter-spacing: -.03em; margin: 16px 0 14px; font-variation-settings: "opsz" 144, "SOFT" 20; }
.mk-service-pitch { font-style: italic; color: var(--ink-2); font-size: 18px; line-height: 1.4; font-variation-settings: "opsz" 18, "SOFT" 100; }
.mk-service ul { list-style: none; padding: 0; margin: 24px 0; display: grid; gap: 10px; font-size: 15px; }
.mk-service li { display: flex; gap: 12px; }
.mk-service li::before { content: "—"; color: var(--vermillion); flex: none; }
.mk-service-out { margin-top: auto; padding-top: 18px; border-top: 1px solid var(--rule); font-size: 16px; font-weight: 600; color: var(--vermillion); }
.mk-service-out strong { display: block; font-family: var(--mono); font-weight: 400; font-size: 10px; letter-spacing: .2em; text-transform: uppercase; color: var(--mute); margin-bottom: 6px; }

/* ─── Perfiles ─── */
.mk-profiles { display: grid; grid-template-columns: 1fr 1fr; gap: 20px; }
.mk-profile { background: var(--mkt-navy-700); border-radius: 4px; padding: clamp(28px, 3.5vw, 48px); }
.mk-profile h3 { font-family: var(--display); font-weight: 400; font-size: clamp(26px, 2.6vw, 38px); line-height: 1.05; letter-spacing: -.025em; color: #fff; margin-bottom: 16px; }
.mk-profile .mk-btn { margin-top: 28px; }
.mk-profile-start { margin-top: 24px; padding-top: 18px; border-top: 1px solid rgba(201, 212, 229, .2); font-family: var(--mono); font-size: 11px; letter-spacing: .14em; text-transform: uppercase; }
.mk-profile-start strong { color: var(--mkt-cyan); font-weight: 400; }

/* ─── Paquetes ─── */
.mk-packs { display: grid; grid-template-columns: repeat(3, 1fr); gap: 20px; }
.mk-pack { background: var(--cream-glow); border: 1px solid var(--rule); border-radius: 4px; padding: clamp(28px, 3vw, 40px); display: flex; flex-direction: column; position: relative; }
.mk-pack.is-featured { background: var(--mkt-navy-800); border-color: var(--mkt-navy-800); color: var(--mkt-on-dark); }
.mk-pack-badge { position: absolute; top: 20px; right: 20px; font-family: var(--mono); font-size: 10px; letter-spacing: .16em; text-transform: uppercase; background: var(--mkt-cyan); color: var(--mkt-navy-800); padding: 6px 10px; border-radius: 999px; }
.mk-pack h3 { font-family: var(--display); font-weight: 400; font-size: clamp(32px, 3vw, 44px); line-height: 1; letter-spacing: -.03em; }
.mk-pack.is-featured h3 { color: #fff; }
.mk-pack-for { margin: 14px 0 26px; font-style: italic; color: var(--ink-2); font-size: 18px; line-height: 1.4; }
.mk-pack.is-featured .mk-pack-for { color: var(--mkt-sky); }
.mk-pack ul { list-style: none; padding: 0; margin: 0 0 32px; display: grid; gap: 12px; font-size: 15px; border-top: 1px solid var(--rule); padding-top: 22px; }
.mk-pack.is-featured ul { border-top-color: rgba(201, 212, 229, .2); }
.mk-pack li { display: flex; gap: 12px; }
.mk-pack li::before { content: "✓"; color: var(--vermillion); flex: none; }
.mk-pack.is-featured li::before { color: var(--mkt-cyan); }
.mk-pack .mk-btn { margin-top: auto; width: 100%; }
.mk-retainer { margin-top: 20px; padding: clamp(24px, 3vw, 36px) clamp(28px, 3vw, 40px); border-radius: 4px; background: var(--mkt-navy-700); color: var(--mkt-on-dark); display: flex; flex-wrap: wrap; align-items: center; justify-content: space-between; gap: 20px; }
.mk-retainer h3 { font-family: var(--display); font-weight: 400; font-size: clamp(26px, 2.6vw, 36px); letter-spacing: -.02em; color: #fff; }
.mk-retainer p { margin-top: 6px; }

/* ─── Cómo trabajamos ─── */
.mk-engage { display: grid; grid-template-columns: 1fr 1fr; gap: 20px; }
.mk-engage-card { background: var(--cream-glow); border: 1px solid var(--rule); border-radius: 4px; padding: clamp(28px, 3.5vw, 48px); }
.mk-engage-card h3 { font-family: var(--display); font-weight: 400; font-size: clamp(32px, 3.2vw, 48px); line-height: 1; letter-spacing: -.03em; margin: 14px 0 14px; font-variation-settings: "opsz" 144, "SOFT" 20; }
.mk-engage-lead { font-style: italic; color: var(--ink-2); font-size: clamp(18px, 1.6vw, 21px); line-height: 1.4; font-variation-settings: "opsz" 18, "SOFT" 100; }
.mk-engage-list { margin: 28px 0 0; }
.mk-engage-list > div { display: grid; grid-template-columns: 120px 1fr; gap: 20px; padding: 18px 0; border-top: 1px solid var(--rule); }
.mk-engage-list dt { font-family: var(--mono); font-size: 10px; letter-spacing: .2em; text-transform: uppercase; color: var(--vermillion); padding-top: 4px; }
.mk-accent { color: var(--vermillion); }
.mk-engage-list dd { margin: 0; font-size: 16px; color: var(--ink); }
.mk-engage-list ul { list-style: none; margin: 0; padding: 0; display: grid; gap: 8px; }
.mk-engage-list li { display: flex; gap: 12px; }
.mk-engage-list li::before { content: "—"; color: var(--vermillion); flex: none; }
.mk-engage-note { margin-top: 24px; font-family: var(--mono); font-size: 11px; letter-spacing: .16em; text-transform: uppercase; color: var(--mute); }

/* ─── Proceso: línea de tiempo (4 pasos sobre una línea; vertical en mobile) ─── */
.mk-timeline { display: grid; grid-template-columns: repeat(4, 1fr); gap: 0; margin: 0; padding: 0; list-style: none; }
.mk-timeline li { position: relative; padding: 52px 32px 0 0; border-top: 2px solid rgba(201, 212, 229, .28); }
.mk-timeline-n {
  position: absolute; top: -22px; left: 0;
  display: grid; place-content: center; width: 44px; height: 44px; border-radius: 50%;
  background: var(--mkt-navy-800); border: 2px solid var(--mkt-cyan); color: var(--mkt-cyan);
  font-family: var(--mono); font-size: 13px; letter-spacing: .06em;
}
.mk-timeline h3 { font-family: var(--display); font-weight: 400; font-size: clamp(24px, 2.2vw, 30px); letter-spacing: -.02em; color: #fff; margin-bottom: 10px; }
.mk-timeline p { font-size: 16px; max-width: 30ch; }

/* ─── Por qué ─── */
.mk-why { display: grid; grid-template-columns: repeat(4, 1fr); gap: 0; border-top: 1px solid var(--ink); }
.mk-why > div { padding: 32px 28px 0 0; }
.mk-why > div + div { padding-left: 28px; border-left: 1px solid var(--rule); }
.mk-why h3 { font-family: var(--display); font-weight: 400; font-size: 26px; line-height: 1.1; letter-spacing: -.02em; margin: 16px 0 10px; }
.mk-why p { color: var(--ink-2); font-size: 16px; }

/* ─── FAQ ─── */
.mk-faq-grid { display: grid; grid-template-columns: 1fr 1.6fr; gap: clamp(32px, 6vw, 96px); align-items: start; }
.mk-faq-grid .section-title { font-size: clamp(40px, 5vw, 72px); }
.mk-faq details { border-bottom: 1px solid var(--rule); }
.mk-faq details:first-child { border-top: 1px solid var(--ink); }
.mk-faq summary { list-style: none; cursor: pointer; display: flex; justify-content: space-between; gap: 24px; padding: 24px 0; font-family: var(--display); font-size: clamp(19px, 1.7vw, 23px); letter-spacing: -.01em; }
.mk-faq summary::-webkit-details-marker { display: none; }
.mk-faq summary::after { content: "+"; flex: none; font-family: var(--mono); font-size: 22px; line-height: 1.1; color: var(--vermillion); transition: transform .3s cubic-bezier(.2,.7,.2,1); }
.mk-faq details[open] summary::after { transform: rotate(45deg); }
.mk-faq summary:focus-visible { outline: 2px solid var(--vermillion); outline-offset: 4px; }
.mk-faq details p { padding: 0 0 26px; max-width: 62ch; color: var(--ink-2); }

/* ─── CTA final ─── */
.mk-final { background: var(--mkt-navy-900); color: var(--mkt-on-dark); padding: clamp(96px, 13vw, 190px) 0; }
.mk-final h2 { font-family: var(--display); font-weight: 400; font-size: clamp(64px, 13vw, 200px); line-height: .9; letter-spacing: -.05em; color: #fff; font-variation-settings: "opsz" 144, "SOFT" 20; }
.mk-final h2 .it { font-style: italic; font-weight: 300; color: var(--mkt-cyan); font-variation-settings: "opsz" 144, "SOFT" 100; }
.mk-final-row { display: grid; grid-template-columns: 1fr auto; gap: 40px; align-items: end; margin-top: clamp(32px, 5vw, 56px); }
.mk-final-row p { font-size: clamp(18px, 1.7vw, 22px); max-width: 44ch; }

/* ─── Barra sticky mobile ─── */
.mk-sticky { display: none; }

/* ─── Reveal (mismo patrón que Upa: .reveal → .visible) ─── */
@media (prefers-reduced-motion: reduce) {
  .theme-mkt .reveal { opacity: 1; transform: none; transition: none; }
  .mk-btn, .mk-btn:hover { transition: none; transform: none; }
  .theme-mkt .marquee-track { animation: none; }
}

/* ─── Responsive ─── */
@media (max-width: 1100px) {
  .mk-services, .mk-why { grid-template-columns: repeat(2, 1fr); }
  .mk-service:nth-child(3), .mk-why > div:nth-child(3) { padding-left: 0; border-left: 0; }
  .mk-service:nth-child(n+3), .mk-why > div:nth-child(n+3) { border-top: 1px solid var(--rule); }
  .mk-packs { grid-template-columns: 1fr; max-width: 640px; }
  .mk-hero-bottom { grid-template-columns: 1fr; }
  .mk-hero .mk-btns { justify-content: flex-start; }
}
@media (max-width: 900px) {
  .mk-head { grid-template-columns: 1fr; }
  .mk-head-aside { text-align: left; }
  .mk-cols3, .mk-profiles, .mk-engage, .mk-check-grid, .mk-faq-grid, .mk-final-row { grid-template-columns: 1fr; }
  .mk-col, .mk-col + .mk-col { padding: 28px 0; border-left: 0; }
  .mk-col + .mk-col { border-top: 1px solid rgba(201, 212, 229, .18); }
  .mk-timeline { grid-template-columns: 1fr; gap: 0; margin-left: 22px; }
  .mk-timeline li { border-top: 0; border-left: 2px solid rgba(201, 212, 229, .28); padding: 6px 0 40px 44px; }
  .mk-timeline li:last-child { padding-bottom: 0; border-left-color: transparent; }
  .mk-timeline-n { top: 0; left: -23px; }
}
@media (max-width: 640px) {
  body.theme-mkt { padding-bottom: 76px; }
  .mk-services, .mk-why { grid-template-columns: 1fr; }
  .mk-service, .mk-service + .mk-service, .mk-why > div, .mk-why > div + div { padding: 28px 0; border-left: 0; }
  .mk-service + .mk-service, .mk-why > div + div { border-top: 1px solid var(--rule); }
  .mk-engage-list > div { grid-template-columns: 1fr; gap: 8px; }
  .mk-btns .mk-btn { width: 100%; }
  .mk-sticky {
    display: grid; grid-template-columns: 1fr 1fr; gap: 10px;
    position: fixed; left: 0; right: 0; bottom: 0; z-index: 90;
    padding: 12px 16px calc(12px + env(safe-area-inset-bottom));
    background: var(--mkt-navy-900); border-top: 1px solid rgba(201, 212, 229, .18);
  }
  .mk-sticky .mk-btn { min-height: 46px; padding: 0 12px; }
  body.is-menu-open .mk-sticky { display: none; }
}