Pre-sales are won with materials
A clear capabilities deck, cases with real data and well-organized datasheets shorten the technical buyer's decision.
You sell first-class technology. Make sure your brand is too.
A marketing team for the energy and critical-infrastructure channel. We help wholesalers, distributors and integrators sell more and stand out.
- 20+ years in brand and design
- Technical-channel specialists
We work with companies in
- 🇨🇱 Chile
- 🇵🇪 Peru
- 🇦🇷 Argentina
- 🇺🇾 Uruguay
- 🇵🇾 Paraguay
- 🇧🇷 Brazil
Our thesis
The channel sells world-class technology. It rarely communicates it at that level.
That's the opportunity.
Quick check
Sound familiar?
Tick what you recognize in your company.
Ticked two or more? Let's talk.
Book a callWhat we see in the channel
Three things we see at every distributor.
Manufacturers back their channel
Manufacturer partner programs often include support for marketing activities. We put it to work for your company.
Sales reps end up making the materials
Without a dedicated team, presentations and catalogs get pieced together at the last minute.
Services
Everything your brand needs to sell in the channel.
Brand · Materials · Digital · Video
Brand
An identity that carries the same weight as your products.
- New identity or brand refresh
- Practical brand guidelines
- Coexistence with the brands you represent
- Applications: offices, fleet, uniforms, booths and stationery
ResultA recognizable brand among distributors of the same manufacturers.
Sales & technical materials
So your team walks into every meeting with its own materials.
- Capabilities deck
- Print and digital catalogs
- Datasheets by product line
- Project case studies
- Sales presentations
- Co-branded kits for your channel
ResultShorter pre-sales cycles and a consistent image in every proposal.
Digital & content
So clients find you, and trust you, before they call.
- Website and landing pages by solution line
- Active LinkedIn with technical content
- Newsletters for clients and partners
- Digital catalog
ResultA steady presence without loading the work onto your sales team.
Video
Complex ideas, explained in a minute.
- Product videos
- Solution videos (UPS, data center, energy)
- Pieces for launches, webinars and social media
ResultContent that's easy to understand and share, for pre-sales and social media.
Solutions for your company
With or without a marketing team, we fit in.
If you don't have an in-house marketing team
We act as your marketing department: we set priorities, produce and measure.
Book a callTypical starting point: pre-sales kit + digital presence
If you already have a marketing team
We add senior design and production capacity during campaign and launch peaks.
Book a callTypical starting point: co-branded kits for partners + video
Starter packages
Choose where to start.
Pre-sales Kit
So your team walks into every meeting ready to win.
- Capabilities deck
- Datasheets by solution line
- 3 project case studies
- Sales presentation
Channel Kit
So your distributors and integrators sell with your brand.
- Downloadable digital catalog
- Co-branded templates
- Ready-to-use social and email pieces
Brand Ready
To stand apart from everyone selling the same thing.
- Brand refresh
- Practical guidelines
- Applications: offices, fleet, booth
Tailored monthly retainers
Your outsourced marketing department, with one dedicated lead.
How we work
A project or a team. Your call.
One-off project
A defined deliverable, with scope, timeline and price set from the start.
- Ideal for
- A launch, a trade show, a new product line or refreshing your sales materials.
- Includes
-
- Kick-off brief and assessment
- Written proposal with scope, timeline and price
- Agreed revision rounds
- Final files ready to print and publish
- Examples
- Pre-sales Kit · Product-line catalog · Website or landing page · Product video
Monthly retainer
Your outsourced marketing team, with one dedicated lead who knows your business.
- Ideal for
- Companies that need a steady presence and fresh materials without adding headcount.
- Includes
-
- Monthly priorities plan
- Design and production hours every month
- Content for LinkedIn and newsletters
- Follow-up meeting and activity report
- Examples
- Active LinkedIn · Newsletters · Campaign assets · Trade-show materials
You can start with a one-off project and move to a retainer later.
Process
From the first call to the first delivery.
- 01
30-minute call
Free of charge. We learn about your goals and priorities.
- 02
Assessment
We review your brand, sales materials and digital channels.
- 03
Proposal
Scope, timeline and price in US dollars, in writing.
- 04
Production
Staged deliveries, with one dedicated lead following up.
Why Upa Mkt
A partner who understands how the channel sells.
01
Industry specialists
We know how the technical channel sells and what a sales rep needs in a pre-sales meeting.
02
20+ years of brand and design
Backed by the creative team at Upa Estudio.
03
Production in every country
Direction and design from Buenos Aires, with local suppliers for printing and production.
04
One team
Brand, materials, digital and video without juggling several agencies.
FAQ
What clients usually ask.
Do you work with companies outside Argentina?
Yes. We work with companies in Chile, Peru, Argentina, Uruguay, Paraguay and Brazil. Meetings are held by video call and we coordinate production with local suppliers.
How do you price your work?
In US dollars, tailored to each project, after the initial call and assessment.
Can you use co-marketing funds from the brands we represent?
Yes. We prepare the proposal so it can be submitted to the manufacturer's partner program, when the program allows it.
Do you follow manufacturers' brand guidelines?
Yes. Co-branded pieces follow each manufacturer's standards.
We already have a marketing team. Is this for us?
Yes. We often add production and video capacity to an existing team.
How long does a first deliverable take?
It depends on scope. A Pre-sales Kit takes 3 to 4 weeks from the moment we receive the information, with a first version to review at week 2.
Contact
Let's talk.
30 minutes, free of charge. You'll leave the call with three concrete ideas to sell more, whether or not you work with us.