Most studios design the label. We designed the wine.
From vine selection in Mendoza to the bottle on the table, Vaccarezza Wines was a brand built entirely in-house — strategy, vintage, packaging, direct-to-consumer site.
Skip the vineyard cliché. Build the brand around the only thing that mattered: the W and the drop.
Vaccarezza Wines is what UPA looks like when it sits on the other side of the brief. From vineyard selection to packaging to the e-commerce site, every brand decision was a business decision — and vice versa. The proof that the studio can think product, not just communication.
When the studio is also the client, every shortcut shows up in the bottle. Vaccarezza taught us more than any external brief — and made me a better partner for the ones that came after.
