Packaging · Structural, graphic & retail Dieline engineering included Printer-side supervision We made our own wine to prove it Packaging · Structural, graphic & retail Dieline engineering included Printer-side supervision We made our own wine to prove it
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Structural Graphics Dielines Print supervision

You get three seconds on the shelf. That's it.

Structural design, graphics, dieline engineering and printer-side supervision. Packaging that competes on the shelf — and survives production at scale without surprises.

Packaging — Upa Estudio
Typical engagement Sprint or Signature
Deliverables Structure · Graphics · Dielines
Scope One label to the full line
Close Printer-side supervision

The beautiful design that died at the printer.

Everyone knows the story: the PDF was spectacular, the printed product is embarrassing. Washed-out colors, a dieline that won't close, typography you can't read from two meters. Packaging is the discipline where design meets physics — and physics doesn't forgive.

That's why we don't deliver files: we deliver products on shelves. With engineering-grade dielines and printer-side supervision included.

From structure to shelf.

01

Structural design

Format, materials, ergonomics and unboxing experience. Shape communicates too.

02

Graphic system

Information hierarchy, illustration, photography and extensibility across the whole line (and the ones to come).

03

Dieline engineering

Production-ready dielines, color proofs and adjustments with the printer.

04

Print supervision

We stand next to the press while it runs. What you signed is what comes out.

We made our own wine to prove it.

4
Varietals with their own label system — Vaccarezza
80+
Years of history in the La Argentina Panaderías rebrand
0
Surprises between the approved PDF and the shelf

We don't just design packaging for clients: we built our own winery. Four varietals, a label system, direct-to-consumer sales. When the studio is also the client, there are no excuses. And the La Argentina packaging system proves the same at chain scale: the soul stayed, everything else changed.

The honest answers, packaging edition.

01

Do you work with our printer or bring your own?

Both. If you already have a supplier, we integrate and supervise. If not, we recommend one based on your volume and budget.

02

Do you take on a single label, or only full lines?

A packaging line fits the Sprint engagement (4-6 weeks). Multi-product systems with retail go to Signature or Empire.

03

What about future line extensions?

The system is designed to extend and fully documented: your team can launch new SKUs without hiring us again (though you can).

04

Is product photography included?

Art direction, yes; photo production is quoted per project.

Packaging works harder with a strong brand behind it. No name yet? Start with naming.

Your product is better than its packaging. Let's fix that.

Start a project